Greenwashing Formalism

Before the world economy stalled, there was an unbridled pursuit of the biggest, the tallest, the strangest form. With an assumed sense of responsibility, architects today are still creating formalist architecture (albeit in smaller numbers), just with a veneer of 'sustainability', resulting in a 'sustainable' ice hotel in Dubai (while proposed in 2007, as of July 2009, the project was still a go) and a 27-story 'sustainable' skyscraper... for one family in Mumbai.